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20th Century
21st Century
In Which Century Are You Marketing?
Take your message to as many consumers as possible using mass media like newspaper, radio, television, outdoor, etc.
You compete with many other brands so your message is loud (stands out) and frequent (repeated continuously)
Traditional marketing is a fast build - meaning you can "move the meter" quickly. But it is extremely expensive which leaves very little margin for error.
Traditional marketing is interruptive and moves from you to the consumer.
Form a relationship with the consumer based on conversation allowing them as much access to the message as you - the marketer.
Your message will be tailored to the consumer and what they are feeling or doing at the moment.
One of your primary goals will be to learn as much about the consumer as possible - using that information to build your mind share inside the consumer's mind.
21st Century marketing is not done in waves with heavy on and off times. It takes longer to build the relationship - as trust has to be earned.
21st Century marketing empowers the consumer to be an advocate for your brand. Consumers are engaged on their own terms with marketing messages moving from the marketer to the consumer - back and forth.
Zeal Marketing Endeavors • 21st Century Marketing Solutions
2010 Zeal Marketing Endeavors