eal ME
Zeal Marketing Endeavors • 21st Century Marketing Solutions
(The Blog)
Strategy is defined as an elaborate and systematic plan of action designed to reach your goal.
Your Marketing Strategy is the step by step plan that allows you to build a relationship with the consumer - in order to reach that goal.
Strategy, as the plan, should not be confused with tactics - the means by which you will carry the plan out. Too many times, tactics are all that are discussed. Without a master plan to tie them all together, resources will be wasted.
What is a Marketing Strategy?
2010 Zeal Marketing Endeavors
A great Marketing Strategy might look familiar ...
A fast-food franchise needed a boost in weekend sales. Their marketing strategy was to drive more family visits by enticing the children, who in turn would bug their parents to visit the store. Their tactics?
- Kids Meals
- Play Areas
- Family Movie Tie-ins
All great tactics because they fall under the strategic marketing plan.
While super-size meals and fruit salads are strong tactics, they would only muddy up the clear message of this marketing plan.
When the marketing strategy is on target ... it's usually easy to spot.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
- THE ART OF WAR